What is Fundraising Profit and Why Should You Care?
Fundraising profit is the amount remaining after subtracting all event costs from the total money raised. It measures the true effectiveness of your fundraising efforts.
Understanding your profit helps evaluate strategies, plan budgets, and maximize the impact of future campaigns.
How to Calculate Fundraising Profit
The formula is straightforward:
$$\text{Profit} = \text{Total Earned} - \text{Total Costs}$$
Where:
- Total Earned is all income from the fundraising event
- Total Costs is every expense incurred to run the fundraiser
Calculation Example
Example 1: Charity Bake Sale
- Total Fundraising Earned: $8,000
- Total Fundraiser Costs: $2,500
$$\text{Profit} = 8000 - 2500 = 5500$$
Example 2: Community Talent Show
- Total Fundraising Earned: $12,000
- Total Fundraiser Costs: $4,800
$$\text{Profit} = 12000 - 4800 = 7200$$
Event Comparison
| Event Type | Raised | Costs | Profit | Margin |
|---|---|---|---|---|
| Bake Sale | $8,000 | $2,500 | $5,500 | 68.8% |
| Talent Show | $12,000 | $4,800 | $7,200 | 60.0% |