What is a Freelance Rate and Why Should You Care?
Your freelance rate is the hourly fee you charge clients for your services. Getting it right means you're fairly compensated while staying competitive. Set it too low and you'll be overworked and undervalued. Too high and you might struggle to attract clients.
Finding that sweet spot ensures you can cover your expenses, save for the future, and build a sustainable freelance career.
How to Calculate Your Freelance Rate
The formula accounts for your income goals and business expenses:
[\text{Freelance Rate} = \frac{\text{Desired Yearly Salary}}{\text{Weekly Hours} \times \text{Weeks Per Year}} \times 1.30]
Where:
- Desired Yearly Salary is your target annual income
- Weekly Hours is your average billable hours per week
- Weeks Per Year is how many weeks you'll work (accounting for vacation)
- 1.30 is the expense multiplier (30% for taxes and business costs)
Calculation Example
Calculate a rate for:
- Desired Salary: $80,000
- Hours Per Week: 35
- Weeks Per Year: 48 (4 weeks vacation)
Step 1: Calculate total working hours:
[35 \times 48 = 1,680 \text{ hours}]
Step 2: Divide salary by hours:
[\frac{80,000}{1,680} = 47.62]
Step 3: Apply expense factor:
[47.62 \times 1.30 = 61.91]
Your recommended rate is $61.91/hr.
Rate Comparison Table
| Desired Salary | Hours/Week | Weeks/Year | Rate |
|---|---|---|---|
| $50,000 | 40 | 50 | $32.50/hr |
| $60,000 | 35 | 48 | $46.43/hr |
| $80,000 | 35 | 48 | $61.91/hr |
| $100,000 | 40 | 48 | $67.71/hr |
Tips for Rate Adjustments
- Increase rates when your schedule fills up
- Charge premium rates for specialized skills or rush work
- Communicate value when discussing rates with clients
This formula ensures you're covering expenses while building a profitable freelance business.